The Thailand International Balloon Festival 2011
The festival will run from November 25-27 in Chiang Mai.
Organised by Earth Wind and Fire Company, the Prince Royal's College and the Tourism Authority of Thailand (TAT), the event will be held at Prince Royal's College. About 15 balloonists from the UK will join this year's event.
According to TAT Deputy Governor Vilaiwan Twichasri, the show will be the first international balloon festival in Chiang Mai and will also lure more tourists to the city during the high season.
About 10 balloons will fly over the Ping River from the break of dawn, while the remaining balloons would be tethered for visitors to experience the sport up close.
Other highlights will be Glow Night & Festival of Light, marching band performances and light and sound shows.
Food and beverage booths from hotel partners will also be set up at the event ground.
The three-day event is expected to attract up to 100,000 visitors.
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